MARCUS BENGTSSON

ODDLYBREAK

CLIENTOddlygood

TEAMMarcus Bengtsson
William Rundström
Katarina Delin
Vega Gullberg
CASEDesign a packaging range for Oddlygood focused on wellbeing, with Gen Z (People in ages from 13-29) as the target group.

CONCEPTOddlyBreak is a concept based on ”The Grind Culture” and the glorification of being productive at all times, which is a huge cause of burnout and mental health-issues. Through our research we discovered that there has been a shift in perspective when it comes to the work/life-balance for Generation Z. With OddlyBreak we wanted to encourage the essential pause, using humor to portray characters boxed in strange situations, since this pause is unique to every person. Blasting Death Metal in headphones for five minutes? Or just spending some time outside? As tea often is associated with relaxation, we designed a product range of tea-infused oat drink.