Marcus Bengtsson

Oddlybreak


CLIENTOddlygood

TEAMMarcus Bengtsson, William Rundström, Katarina Delin, Vega Gullberg

MY PART• Oddlybreak logo
• Motion design & case film
• Typographic details
• Layout  CASE Design a packaging range for Oddlygood focused on wellbeing, with Gen Z as the target group.

CONCEPTOddlybreak is a concept based on ”The Grind Culture” and the glorification of being productive at all times, which is a huge cause of burnout and mental health-issues. Through our research we discovered that there has been a shift in perspective when it comes to the work/life-balance for Generation Z. Drawing inspiration from meme-culture, we wanted to encourage the essential pause, using humor to portray characters boxed in strange situations, since this pause is unique to each individual. As tea is a drink associated with relaxation, we designed a product range of tea-infused oat drink.







INSPIRATIONWe found inspiration in meme-culture, and in particular “Let’s stop romanticizing the grind”.






LOGOAs a way to show Oddlygood’s potential for expansion, we decided to make a new logo for this packaging range.

TYPOGRAPHYWe used the typeface Funkis, made by Letters from Sweden, and tweaked it a bit by rotating and moving the letters vertically, as well as adding a bit of wonky kerning to add a subtle touch of playfulness fitting for the concept.